Course Overview
- ›Basics of Digital Marketing
- ›Core Marketing Concepts
- ›Goals of Digital Marketing Campaigns
- ›Grasping Client Requirements
- ›Understanding Consumer Behavior
- ›Crafting Compelling Brand Narratives
- ›Visual Branding Essentials
- ›Effective Branding Strategies for Small Enterprises
- ›Strategic Brand Positioning
- ›Establishing Brand Authority
- ›Developing a Holistic Brand Strategy
- ›Understanding Customer Behavior on Landing Pages
- ›Persuasive Copywriting for Landing Pages
- ›Lead Capture Forms and Conversion Actions
- ›Conversion Rate Optimization (CRO)
- ›Research and Planning for Content Creation
- ›Creating Engaging Content
- ›Content Distribution and Promotion
- ›Multimedia Content Creation
- ›Social Media Strategy Development
- ›Increasing Engagement and Followers
- ›Influencer Outreach and Collaboration
- ›Reputation Management and Online Presence
- ›Fundamentals of SEO
- ›Keyword Research and Analysis
- ›On-Page and Off-Page Optimization
- ›Local SEO and Google My Business
- ›SEO Analytics and Tools
- ›Intro to Google Ads / Pay-Per-Click (PPC)
- ›Campaign Creation
- ›Keyword Research
- ›Creating a Compelling Ad Copy
- ›Multiple Ad Extensions
- ›PPC Budgeting and Bid Management
- ›Quality Score Metrics
- ›Shopping Campaign
- ›Conversion Tracking
- ›Optimizing PPC Campaigns
- ›Instagram for Business
- ›High-Performing Content Creation
- ›Posting Strategies
- ›Instagram Stories
- ›Instagram Ad Campaigns
- ›Influencer Marketing
- ›Growth Tools
- ›Network Building
- ›Facebook Page Creation
- ›Facebook Ads
- ›Budget & Placements
- ›Targeting the Right Audience
- ›Custom Audiences and Retargeting
- ›Facebook Pixel Conversion Ads
- ›LinkedIn Company Page Creation
- ›Creating Ad Campaigns
- ›Lead Generation for B2B Sales
- ›Creating High Quality LinkedIn Content
- ›LinkedIn Sales Navigator Tool
- ›Personal Branding Strategies for LinkedIn
- ›Video Ads Creation
- ›YouTube SEO
- ›Types of YouTube Ads
- ›Uploading & Optimizing Videos
- ›Establishing a Video Marketing Strategy
- ›Gaining Exposure & Analyzing Impact
What we'll cover in this course:
- Fundamentals of Digital Marketing
- Branding Strategies
- Landing Page Optimization
- Content Marketing Strategies
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google Ads - SEM
- Instagram Marketing
- Facebook Marketing
- LinkedIn Marketing
- Video Marketing
- Display Advertising
- Mobile Marketing
- Lead Generation Strategies
- Remarketing and Retargeting
- Marketing Funnels and Customer Journey Mapping
- Advanced Conversion Tactics
- Growth Marketing
- Monetizing Freelance Skills
Technologies & Tools
